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A LOYAL CUSTOMER: ASSSESSING THE TECHNIQUES FOR RETENTION AND A CONTINUED PATRONAGE
Customer loyalty
is one of the cornerstones of sustained business success, driving both
profitability and competitive advantage. This study examines the techniques for
retaining loyal customers and ensuring their continued patronage, focusing on
various strategies employed across different industries. Key approaches include
personalized marketing, exceptional customer service, loyalty programmes, and
effective communication channels. The study emphasizes the importance of
understanding customer needs, building strong relationships, and continually
adapting to changing market conditions. This study aims to provide actionable
insights for businesses seeking to enhance customer loyalty and achieve
long-term growth. The study concluded that businesses that stay ahead of these
developments and remain focused on delivering remarkable customer experiences
are well-positioned to achieve sustained customer loyalty and continued
patronage. One of the recommendations provided was that businesses should
harness the power of big data analytics to gain deeper insights into customer
behaviour and preferences.
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ISSN(Hardcopy)
2630 - 7200
ISSN(Softcopy)
2659 - 1057
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