GASPRO International Journal of Eminent Scholars

ABSTRACT

The study sought to assess the survival strategies for business entrepreneurs during and after covid-19 lockdown period in Nigeria. The research design used for this study was Expost-Facto. The research area for this study was Nigeria. The population of the study consisted all business entrepreneurs in Nigeria. 50 respondents were obtained as the sample size through a stratified systematic sampling technique. The main instrument used in this study was an interview schedule titled “THE SURVIVAL STRATEGIES FOR BUSINESS ENTREPRENEURS DURING AND AFTER COVID-19 LOCKDOWN PERIOD IN NIGERIA QUESTIONNAIRE” (SSBEDACLPNQ). Cronbach Alpha technique was used to determine the level of reliability of the instrument. The reliability coefficient obtained was 0.84 and this was high enough to justify the use of the instrument. The exercise took about six days. The researcher subjected the data generated for this study to appropriate statistical techniques such as descriptive analysis and simple regression. The test for significance was done at 0.05 alpha levels. The study revealed that there is significant effect of COVID-19 survival strategies on the extent of success of business entrepreneurs. One of the recommendations made was that business entrepreneurs could benefit from diversifying business platforms. Online-based platforms and virtual service provisions can help them sustain their business during quarantines or travel bans.