GASPRO International Journal of Eminent Scholars

ABSTRACT

The study sought to examine the adoption of social media in agric extension. The study was conducted in Nigeria. The population of the study comprised of all ICT technologist and the agriculturist in Nigeria. Stratified sampling technique was used to select 100 ICT technologists and 100 agriculturists in Nigeria making a total of 200 respondents that constituted the sample size for the study. The Instrument used in this study for data collection was a questionnaire titled: “Social Media and Agric Extension in Nigeria Questionnaire (SMAENIGQ). Descriptive and content validation of the instrument was carried out by an expert in test, measurement and evaluation from Nigeria to ensure that the instrument has the accuracy, appropriateness and completeness for the study. The reliability coefficient obtained was 0.80 and this was high enough to justify the use of the instrument. The researcher subjected the data generated for this study to appropriate statistical techniques such as independent t-test analysis. The test for significance was done at 0.05 alpha levels. Conclusion was made in the study that in the present digital age, social media such as Facebook, whatsApp, twitter, instagram, youtube, Linkedin etc, has been the engine room that helps in facilitating business transactions in all sectors of the Nigeria economy, most especially in the agricultural sector. In addition, social media is an innovation that will explore the use of social media as an extension tool in the agricultural sector. Recommendations were also made in the study one of which is that, farmers should employ the use of social media in showcasing their product globally for easy access by the general public.