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ARTIFICIAL INTELLIGENCE AND DIGITAL MARKETING: ASSESSING THE AI ENHANCING TOOLS FOR EFFECTIVE MARKETING IN AKWA IBOM STATE
This study examined artificial
intelligence and digital marketing, assessing its enhancing tools for effective
marketing in Akwa Ibom State. In carrying out this research, numerous subheads
were also expounded on, such as the concept of marketing, concept of digital
marketing, types of artificial intelligence tools for digital marketing, and
the effect of artificial intelligence on digital marketing. The study mentioned
that artificial intelligence (AI) is significantly transforming digital
marketing, offering advanced tools that enhance the effectiveness of marketing
strategies. The study mentioned that chatbots and conversational artificial intelligence
are two types of artificial intelligence tools for digital marketing. It also
stated enhanced personalisation, among others, as the effects of artificial
intelligence on digital marketing. The study concluded that artificial
intelligence (AI) is transforming digital marketing by enhancing strategies
through advanced tools. The integration of AI tools is becoming increasingly
relevant, offering personalised customer experiences, predictive analytics, and
automated content creation. One of the recommendations made was that businesses
in Akwa Ibom State should invest in AI tools that provide advanced customer
analytics and insights. These tools can help businesses understand consumer
behaviour, preferences, and trends, allowing for more targeted and personalised
marketing strategies.
KEYWORDS:
Artificial Intelligence, Digital Marketing, Effective Marketing and Akwa Ibom
State
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