GASPRO International Journal of Eminent Scholars

Guides For Authors

Call For Papers
Processing Charges
Journal Coverage
Open Access Policy
Terms and Policies

Secured Payment

IMPROVING ORGANISATIONAL DECISIONS ON HUMAN RESOURCES AND EMPLOYMENT RELATIONS MANAGEMENT WITH BIG DATA AND ARTIFICIAL INTELLIGENCE: A CASE STUDY OF IBOM AIR, AKWA IBOM STATE, NIGERIA

ABSTRACT

In an era of rapid technology advancement and increasing expectations for institutional responsibility, the strategic use of data-driven technologies in human resource management has emerged as an essential component of contemporary governance and organisational success. This research examines the utilisation of Big Data and Artificial Intelligence (AI) to enhance human resources and employment relations management, with a specific focus on Ibom Air, the inaugural airline of Akwa Ibom State. This research analyses Ibom Air's implementation of a digital HR framework that incorporates AI algorithms for workforce analytics, performance monitoring, and dispute resolution, based on field observations, internal reports, and structured interviews with HR staff. The system collects comprehensive employee data, including biometric attendance, productivity logs, assessment records, and training comments, and processes it in real time to inform managerial choices. Findings reveal significant outcomes: a notable reduction in staff disputes, enhanced fairness in appraisal processes, improved predictive planning for talent acquisition, and greater transparency in addressing employee concerns. These changes have not only improved operational efficiency but also deepened trust and engagement between staff and management, key indicators of healthy industrial relations.The paper argues that embedding Big Data and AI in HR practice is not merely a technical upgrade, but a strategic imperative that reinforces empathy, equity, and accountability in organisational leadership. It recommends deliberate investments in digital infrastructure, staff capacity-building, and ethical data governance, especially within emerging economies where human-centred innovation can catalyse long-term institutional growth.This presentation contributes to the ongoing discourse on sustainable public sector transformation in Africa and offers practical knowledge for both policymakers and practitioners striving to create resilient, people focused institutions through intelligent technology.

KEYWORDS: Employment Relations, Big Data, Artificial Intelligence, Organisational Decision-Making, Ibom Air and Digital Transformation.

DR. NATHANIEL A. UDOH

GASPRO INTERNATIONAL JOURNAL OF EMINENT SCHOLARS, VOL.12 NO 4