GASPRO International Journal of Eminent Scholars

ABSTRACT

The study aimed to analyze international broadcasting: a critical analysis of its correlation with foreign policy and international diplomacy. International broadcasting is a deliberate dissemination of broadcast messages to an audience outside the borders of the broadcast organizations territory. Today, international broadcasting is being used by developed and emerging economy countries across the world to promote their cultures, ideas, perspectives and products. In the last decade, there has been an exponential growth in government funded international broadcasting. International broadcasting remains a key instrument for managing international diplomatic problems in the world. The paper reviewed the Concept of International Broadcast, the Concepts of Foreign Policy, the Concept of International Diplomacy, The Principles of Foreign Policy, the Principles of International Diplomacy, the Effect of International Broadcasting on Foreign Policy and the Effect of International Broadcasting on International Diplomacy. It was on this basis that the paper concluded that international broadcasting has been a key tool of International diplomacy for nations for years. Today, international broadcasting is being used by developed and emerging economy countries across the world to promote their cultures, ideas, perspectives and products. it remains a significant and visible feature in a range of international diplomacy programme, even where notable public diplomacy strategies and clearly defined objectives are absent. The recommendation made was that the Nigerian government should upgrade her international communication system to march with the world powers broadcasting outfit.

KEYWORDS:    International Broadcasting, Foreign Policy and International Diplomacy