GASPRO International Journal of Eminent Scholars

This study sought to examine the effect of radio jingles on behaviour modifications of adult in Uyo Urban and Uran Rural Communities of Akwa Ibom State, Nigeria. The researchers assessed to find out the extent to which such jingles impact upon the communities. This study set out to identify the categories of Radio Jingles disseminated from AKBC, the population of this study consisted of all male and female adult member of 21 years and above residing in Uyo and Uran Local Government Areas of Akwa Ibom State, the twenty (20) communities that make up the two Local Government Areas under study, while the sample was compreise of six hundred (600) respondent chosen from that population. (Behaviour modifications of the subject in Uyo and Uruan communities and AKBC Broadcasters) serve as the instrument for data collection. The statistical techniques utilization for data analysis were: simple Percentage (%) for test of difference (Hypothesis one and two). From the findings obtained, it was observed that the advertisement or jingles usually give a vivid description of the goods and that advertising through radio jingles is very important because it helps the customers to know the place to get what they want, change or modify their attitude to life as well as attainment of the set objectives The researchers recommended among others that more radio jingles should be made to advertise goods and services to the public,