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ARTIFICIAL INTELLIGENCE (AI) AND ITS INFLUENCE ON CONTENT CREATION IN BROADCASTING: A STUDY OF SELECTED STATIONS IN NIGERIA

This study explores the transformative impact of Artificial Intelligence (AI) on content creation within the
broadcasting industry, focusing on selected radio and television stations in Nigeria. As AI technologies
increasingly permeate media production—ranging from automated news writing and speech synthesis to
intelligent editing tools and audience analytics—broadcasters are redefining their workflows and creative
strategies. The research adopts a qualitative approach, including interviews with media professionals,
direct observation, and document analysis, to assess how AI tools are being utilized, the perceived
benefits, and the emerging challenges. Key findings reveal that while AI enhances production speed,
consistency, and content personalization, it also raises concerns about job displacement, ethical
standards, and the diminishing role of human creativity. The study concluded that on a broad scale, AI
tools for automated scripting, video editing, virtual sets, and graphics will streamline content creation,
improving efficiency and quality while reducing costs. The study also recommended that broadcast
stations should focus on employee training through workshops, online courses, and partnerships with
educational institutions.
KEYWORDS: Artificial Intelligence (AI), Content Creation, Broadcasting, Selected Stations,
Nigeria

Anita Ododo-Obari Obari And Moses Ofome Asak
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