GASPRO International Journal of Eminent Scholars

ABSTRACT

This study assessed graphic poster design and environmental sustainability in Akwa Ibom State. Graphic poster design plays a crucial role in communicating environmental sustainability messages, influencing public perception, and shaping eco-friendly behaviours. In the context of carrying out this research, the following subheads were expounded on, among others: the concept of graphic design, the concept of graphic poster design, and the concept of environmental sustainability. Furthermore, the study mentioned visual identity, marketing/advertising, and publication graphic design among many others as types of graphic designs. It also stated the types of graphic poster designs to include: dynamic posters, traditional illustration posters, and data visualisation posters, to mention a few. The effects of graphic poster design on environmental sustainability, as mentioned in the study, included raising awareness about environmental issues, encouraging sustainable behaviour, and promoting environmental campaigns among many others. Remedies to the negative effects of graphic poster design on environmental sustainability as mentioned in the study included: utilization of sustainable materials, implementation of energy-efficient design practices and embracing digital media. The study concluded that graphic poster design plays a vital role in promoting environmental sustainability by shaping public perception and encouraging eco-friendly behaviours. One of the recommendations made was that graphic designers and printing industries in Akwa Ibom State should transition to sustainable materials such as biodegradable inks, recycled paper, and reusable substrates to minimise environmental pollution and promote sustainability.

KEYWORDS: Graphic Poster Design, Environmental Sustainability and Akwa Ibom State