GASPRO International Journal of Eminent Scholars

The study sought to assess the roles of different types of media in the promotion of Valentine's Day: the cost, rate, and impact. Valentine’s Day is basically associated with the idea of romantic love, a day in which we celebrate and remind ourselves of the supreme importance of love. Through social media, the celebration of Valentine's Day has gone viral. People use social networks to connect with people with whom they have existing relationships. In the process, they also form new relationships. Social networks allow you to share media and customize your look and feel online. The study analyzed the concept of media, the concept of Valentine's Day celebration, the types of media, the roles, the impact, and the cost of media in the promotion of Valentine's Day. It was on the same basis that the study concluded that media and Valentine’s Day are both about nurturing relationships. Social media platforms such as Facebook, WhatsApp, Instagram, and Twitter, among others, have made the celebration of Valentine's Day easier for lovers to reach each other. Through social media, the celebration of Valentine's Day had gone viral as people were informed and educated on the essence of the day. Social media is about building relationships. Valentine’s Day is about paying attention to relationships and strengthening relationship bonds. One of the recommendations made was that Valentine's Day celebrations should be advertised in the media to make it easier for lovers to reach each other.