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ENDSARS PROTESTS: A MULTIMODAL DISCOURSE ANALYSIS OF SELECT SOCIAL MEDIA ADVERTISEMENTS
ABSTRACT
This study investigated a multimodal discourse analysis of select social media adverts on EndSARS protest across Nigeria. The objective of the study was to find out the multimodal resources employed by the protesters during the EndSARS protest. To achieve this, the data for the study was drawn from the social media platforms such as Facebook, Twitter, Instagram, and Whatsapp from 8th to 22nd of October, 2020, during the period of the protest across the media platforms stated above. For data analysis, the descriptive method of analysis was adopted, wherein the multimodal resources in the EndSARS protest adverts were described analytically with the guide of the Social Semiotic theory. Based on the foregoing, the findings reveal that the use of colour, iconicity, symbols, and verbal material are multimodal resources to convey a deeply emotional message to the Nigerian government and the rest of the world about the predicament faced by Nigerians in the hands of SARS.
KEYWORDS: Multimodal discourse analysis, EndSARS, protest and five demands
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