GASPRO International Journal of Eminent Scholars

Music is an ancient art form that began in prehistoric times. It carries with it a history for each human culture throughout time. Although there are many varied definitions of music, it is a cultural universal because every culture throughout time and history has made music a primary component of life. The study sought to assess the influence of music in traditional communication media. From the study, it is noted that traditional communication media are very useful tools in rural communication and information service delivery. Their uses and functions include passing on knowledge and experience, conveyance of moral concepts, giving answers to questions of vital significance to human beings, gives information concerning historical events, and educating rural people on the dangers of some sexually transmitted diseases through dances and songs. It is further concluded that music has a great impact on traditional communication in many ethnic groups in various ways through the use of musical instruments. For instance, in the Igbo land of Nigeria, several musical instruments are used to communicate, such as which is the Ọja and Ịgba that have been utilized in several cultural activities among them. One of the recommendations gotten from the study stated that the use of music in traditional communication should be encouraged in rural areas as a way of reserving culture.