GASPRO International Journal of Eminent Scholars

ABSTRACT

The aim of this study was to assess Procter and Gamble's (P & G) leadership responsibility for innovative and customer-focused culture. Workplaces that foster a culture of innovation generally subscribe to the belief that innovation focus is not the province of top leadership but can come from anyone in the organization. A customer-focused culture puts the customer at the centre of everything the company does. The study concluded that the essence of leadership is to get others to do something because they think you want it done and because they know it is worthwhile doing. In other words, leadership needs influence. Therefore, Procter and Gamble is well known to operate under the notion of innovation in customer satisfaction as a priori objective. However, the leadership of P & G could be seen as a driving force towards innovation and growth because of the structurally centralised but socially decentralised nature of its leadership and management; individuals in the company feel more involved in company procedures and prospects when made to feel like part of the team. One of the recommendations made was that Procter and Gamble (P & G) should be adopted in an organisation to explore and understand how transformational leadership can influence the innovation culture.

KEYWORDS: Procter and Gamble Leadership, Innovative and Customer Focused Culture