Published Article

ABSTRACT

This study investigates the influence of social and psychological factors on clothing selection among male undergraduate students at the University of Uyo. Employing a qualitative research design and a descriptive survey method, the research engaged all male undergraduate students enrolled at the University of Uyo during the 2021/2022 academic year, amounting to a sample size of 815 students. Data collection was facilitated through questionnaires, utilizing the MCPZ (Male Clothing Preference Questionnaire) and employing a multi-stage sampling method. The findings revealed distinct insights into the factors shaping clothing choices among male undergraduates. Notably, the study identified the primary influential factors as sources of clothing information, self-esteem and social factors. Moreover, an examination of the respondents’ academic levels indicated a significant distribution across different academic years. Furthermore, s comprehensive analysis of the respondent’s agreement with specific items revealed intriguing patterns. While agreement prevailed concerning certain psychological and social factors, items such as (2, 4 and 6) were not unanimously accepted, indicated by mean responses below the cutoff mean response of 2.5. Moreover, statistical analyses involving the calculated r-value and the probability value (P-value) indicated a lack of significant correlation between clothing information sources and the clothing preferences of male undergraduates at Uniuyo. In conclusion, this study emphasizes the significance of educating the student populace on the importance of embracing modest clothing designs. Such measures not only counter indecency in clothing preferences but also contribute to fostering self-expression, confidence and inclusivity among male students, thus enriching the campus environment.

KEYWORDS: Impact, Psychological and Social Factors, Clothing Preferences, Male Undergraduate Students, University Of Uyo.