GASPRO International Journal of Eminent Scholars

ABSTRACT

This study investigates the influence of social media on undergraduate studies at the University of Port Harcourt, a pressing concern in the context of rising digital interactions among students. With the ubiquity of social media platforms such as Facebook, Instagram, and WhatsApp, understanding their impact on academic engagement has become essential. Employing a quantitative research approach, the research aims to elucidate the dynamics of social media usage among undergraduates, focusing on the frequency of engagement, time allocation, and the implications for academic performance. The theoretical framework integrates the Uses and Gratifications Theory and Technological Determinism Theory, providing a comprehensive lens through which to analyze students' motivations for engaging with social media and the consequent effects on their educational experiences. Findings indicate that students at the University of Port Harcourt frequently use social media for various academic purposes, including peer communication, information sharing, and collaborative learning. However, the analysed data also suggest a potential diversion of attention from academic tasks, with students spending substantial time on social media platforms. This duality represents a significant challenge, as the benefits of enhanced interaction are often overshadowed by issues of procrastination and distraction. The study's insights underscore the necessity for educational strategies that harness the positive aspects of social media while mitigating its adverse effects. Recommendations include the establishment of dedicated academic groups on popular platforms, workshops on digital wellness, and the integration of educational content into social media interactions.

KEYWORDS: Social Media, Undergraduates’ Study