GASPRO International Journal of Eminent Scholars

This study was to examine the personalized welcoming messages on HD TV and high-speed wireless internet as determinants of customers' patronage in the hospitality industries in Ikorudu, Lagos. Ex-post facto research design was adopted for the study. The study was conducted in the Sheriffyt Royal Hotel and Suites and the Jamadex Kings Hotel, both in Ikorudu, Lagos, Nigeria. The population of the study comprised management staffs, members of the board of directors, the managing director, functional managers, supervisors, and other workers. A simple random sampling technique was used to select two hotels in Lagos State for the study. 35 respondents were randomly selected from each of the hotels for the study, giving a total of 70 respondents. The main instrument used in this study was a questionnaire titled "Customer’s Patronage in Hospitality Industries Questionnaire" (CPHIQ). A letter of introduction was written by the researcher to the management of the two hotels, asking for permission to conduct the research in their organization and also for assistance and understanding. The researcher decided to adopt descriptive statistics and an independent t-test for the research questions and hypothesis testing. These statistical analyses were deemed necessary due to the fact that the data generated for the study were discrete in nature. The data was analyzed using appropriate statistical techniques. For the research question, descriptive statistics was used to answer it, while independent t-test analysis was used to test the hypothesis at 0.05 alpha levels. The decision was made based on a 0.05 alpha level and at 68 degrees of freedom. Based on the findings of the study, the following conclusions was drawn that there is a significant relationship between personalized welcome messages on HD TV and customers' patronage. Lastly, there is a significant relationship between high-speed wireless internet and customer’s patronage. One of the recommendations made was that hotel managers are therefore advised to understand their guests’ needs in order to keep current customers and attract new customer’s patronage into the hotel.