GASPRO International Journal of Eminent Scholars

ABSTRACT
The study sought to assess the survival strategies for business entrepreneurs during and after
covid-19 lockdown period in Nigeria. The research design used for this study was Expost-
Facto. The research area for this study was Nigeria. The population of the study consisted of
all business entrepreneurs in Nigeria. 50 respondents were obtained as the sample size
through a stratified systematic sampling technique. The main instrument used in this study
was an interview schedule titled “THE SURVIVAL STRATEGIES FOR BUSINESS
ENTREPRENEURS DURING AND AFTER COVID-19 LOCKDOWN PERIOD IN NIGERIA
QUESTIONNAIRE” (SSBEDACLPNQ). Cronbach Alpha technique was used to determine
the level of reliability of the instrument. The reliability coefficient obtained was 0.84 and this
was high enough to justify the use of the instrument. The exercise took about six days. The
researcher subjected the data generated for this study to appropriate statistical techniques
such as descriptive analysis and simple regression. The test for significance was done at 0.05
alpha levels. The study revealed that there is significant effect of COVID-19 survival
strategies on the extent of success of business entrepreneurs. One of the recommendations
made was that business entrepreneurs could benefit from diversifying business platforms.
Online-based platforms and virtual service provisions can help them sustain their business
during quarantines or travel bans.
KEY WORDS: Survival Strategies, Business Entrepreneurs, Before Covid-19
Lockdown, After Covid-19 Lockdown